People won't subscribe to your newsletter if it's neither interesting nor relevant. That's exactly why creating a compelling newsletter involves understanding the needs of your target audience.
Here are some questions to consider:
- What is their demographic profile (i.e. age, gender, geographic location)?
- What interests them? What will drive them to regularly read your newsletters?
- What incentives will encourage them to spread the word about your brand?
Remember these questions when designing your newsletter.
A good tip is to leverage analytics tools to identify the articles or landing pages that received the most clicks in your newsletter emails. You can also look at the browsing habits of website visitors to identify which types of content resonate with your target audience.
Identify top-performing content so you can formulate an effective content strategy and improve the results of your newsletter.