Computer security or cybersecurity is
extremely important in a digital marketing strategy to prevent information theft.
Thanks to the advancement of technology, today it exists to take care of the
marketing and eCommerce strategy.Through cybersecurity techniques, we can protect vulnerable points of the strategy such as:
- Emails
- Social networks
- Content management systems
- Automated software.
Here are some of the most effective protection techniques:Study and create strong passwordsThe strength of our strategy depends on passwords. Through them, we can prevent a cybercriminal from accessing our accounts.
Email, social networks, and other channels of our company are
protected by passwords, and the more complicated they are, the more difficult it is for cyber attacks.
It is recommended to create sequences that combine numbers, symbols, upper and lower case letters, and use fancy terms.
Also, we should not log in using public Wi-Fi networks.
Use Antivirus and Firewall and update them frequentlyTo protect your data from malicious software, it is recommended to use a quality
antivirus and always update it.
Firewall and antivirus are required to be recent and have up-to-date virus databases.
Update programs and dataIt is not enough just to create strong passwords. For greater security, we must
update the information periodically. Therefore, it is good to change passwords often.
Also,
payment method systems must be updated regularly to maintain the security of our customers' information.
Back up dataIf we are affected by a cyber attack, we must have this backup option which is the backup.
It is recommended to make a
full copy several times a year. But the most important information should have a copy that is updated weekly, preventing a loss.