Conversational marketing covers several extremely important points to guarantee the success of a marketing strategy. For example
The fast and effective response
, immediacy, is essential for customers. Today, users expect to be answered instantly and their questions answered.
Accordingly, the importance of conversational marketing is to interact at any time with customers, using chatbots
and instant messaging platforms
- Segmentation and personalization
Based on data analysis, virtual assistants can not only answer customer questions but can also recommend products and services
based on audience segmentation.
In addition, chatbots are useful for managing multiple interactions
at the same time, but in a personalized way.
- Acquisition of qualified leads
By analyzing the interests, needs, and tastes of users, chatbots can capture qualified leads
, that is, people who are ready to contact a representative and become a new loyal customers
of a brand or company.
Conversational marketing is characterized by being multichannel, that is, virtual assistants exchange with customers in the places and platforms that they prefer, when they prefer it.
Conversational marketing is characterized by the presence of chatbots, virtual agents that answer queries based on programmed responses
, or artificial intelligence.
are also used, those use natural language to maintain a conversation, pretending to be a real person.