Conversational marketing covers several extremely important points to guarantee the success of a marketing strategy. For exampleThe
fast and effective response, immediacy, is essential for customers. Today, users expect to be answered instantly and their questions answered.
Accordingly, the importance of conversational marketing is to interact at any time with customers, using
chatbots and
instant messaging platforms.
- Segmentation and personalization
Based on data analysis, virtual assistants can not only answer customer questions but can also
recommend products and services based on audience segmentation.
In addition, chatbots are useful for managing
multiple interactions at the same time, but in a personalized way.
- Acquisition of qualified leads
By analyzing the interests, needs, and tastes of users, chatbots can capture qualified
leads, that is, people who are ready to contact a representative and become a
new loyal customers of a brand or company.
Conversational marketing is characterized by being multichannel, that is, virtual assistants exchange with customers in the places and platforms that they prefer, when they prefer it.
Conversational marketing is characterized by the presence of chatbots, virtual agents that answer queries based on
programmed responses, or artificial intelligence.
But
smartbots are also used, those use natural language to maintain a conversation, pretending to be a real person.