That is what characterizes Marketing management in the Metaverse
, the virtual world that tries to transcend physical limits and help each person explore their creativity.Why right now? Why a Metaverse?
includes a set of digital experiences (virtual, immersive, and three-dimensional) that will allow us to interact through the Internet
and carry out daily life tasks such as working and even shopping.
In this virtual world, we will penetrate through sensors
that will give rise to an avatar or adapted character (that will represent us), creating connections and experiences
that will only have our creativity as a brake.
Much has been heard these days from the Metaverse of the creator of Facebook, Mark Zuckerberg, who has tried to exemplify the capabilities and possibilities of this new universe of augmented reality
in which we will be able to overcome physical barriers.The objective is to avoid a crisis like the one brought about by Covid-19, in which the impossibility of interacting in person brought down thousands of companies and businesses.
The Metaverse proposes a virtual world in which there will be no barriers to sharing experiences
, holding business meetings, and purchases. We will be able to function in daily life, without the real physical problems.
However, we must know that the Metaverse will not yet be present in our daily lives, as there are challenges that must be overcome, related to bandwidth, interoperability, infrastructure, etc.
But the fact is, that it already constitutes a reality that is around the corner, and we must prepare ourselves to assume the transformations that it will bring with it.