As a trend that enhances security, Blockchain can also optimize Digital Marketing strategies. For example
- Blockchain to secure online purchases
Blockchain technology provides greater security
to the online purchasing process through e-commerce
. By using it, consumers will be sure to receive their purchase and will not be ripped off.
And it is that Blockchain allows you to track products
from their manufacture to their delivery. In other words, the user knows the entire production process
, so counterfeits are avoided.
- Blockchain for the SEM and SEO process without intermediaries
As we know, Google acts as an intermediary that connects advertisers with digital media in SEO
But through Blockchain technology that dependency disappears and the process is developed without intermediaries.
It allows a decentralized network
to manage campaigns without intermediaries. Therefore, the users themselves are responsible for validating and distributing them.
- Blockchain to secure online advertising data
User data is extremely valuable for developing Digital Marketing campaigns. But many times companies lose customers due to incorrect management
of their users' personal information.
Thanks to the Blockchain, each user becomes the owner of their data and chooses how they want to dispose of them, in addition to the advertising they want to receive, limiting intrusive ads
- Blockchain for increased brand responsibility
Thanks to the Blockchain and the smart contracts it promotes, agreements are automatically fulfilled when both parties sign the terms.
Thus, users are owners of their data in the blockchain and the brand must request their authorization.
- Blockchain for the elimination of impersonators
Blockchain and its unique key
will eliminate phishing scams
from people posing as others. Therefore, surfing the net will be more secure.