One of the major trends in B2B marketing is
account-based marketing (ABM), which is a way of
targeting customers with personalized campaigns based on the needs and attributes of each account.
ABM is governed by a list of
pre-qualified prospect accounts that are established by sending specifically personalized messages that differentiate companies from their competition by focusing on the needs of a select group of customers.
The integration between all customer communication platforms is what we call
Omnichannel Marketing, which has become increasingly popular.
Through this strategy, companies offer
agile and close experiences at each point of contact, making your company vital and responsive through multiple means within its purchase cycle.
Companies use
Artificial Intelligence to develop a strategic marketing plan. These technologies save time and resources by
automating processes.
For example, we can create personalized messages and emails, employ solutions such as text and data analytics, which allow companies to categorize customers based on their behavior, and improve the customer experience through tools such as interactive chatbots within websites and apps.