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Best Affiliate Marketing Strategies For B2B

Affiliate marketing can be an effective strategy to increase customer base and increase sales for B2B companies.

There are many benefits to using affiliate marketing as a source of income, as it allows you to quickly scale and increase your results, without having to spend a lot on advertising.

Affiliate marketing is becoming much more common and can be found in many types of businesses, always to generate leads and sales.

For many businesses and companies, creating a B2B affiliate program correctly will allow them to obtain a tool to generate new business opportunities and increase brand visibility since affiliates can promote products and services effectively through their websites or networks, reaching new audiences and niches.

Why use Affiliate Marketing in the B2B context?

In 2020, the COVID-19 pandemic forced many marketers to adjust and rethink their B2B strategies and consider innovative solutions to engage their audience.

Therefore, strategies began to emerge that would promote exchange and experiences so that each business could continue to be competitive at the B2B level, from company to company, and with the companies themselves as a target market.

One of the main strategies was Affiliate Marketing, to market their products and services to potential customers through affiliate networks.
Let's look at other forms of B2B business exchange:
  • Account Based Marketing
One of the major trends in B2B marketing is account-based marketing (ABM), which is a way of targeting customers with personalized campaigns based on the needs and attributes of each account.

ABM is governed by a list of pre-qualified prospect accounts that are established by sending specifically personalized messages that differentiate companies from their competition by focusing on the needs of a select group of customers.

  • Omnichannel Marketing
The integration between all customer communication platforms is what we call Omnichannel Marketing, which has become increasingly popular.

Through this strategy, companies offer agile and close experiences at each point of contact, making your company vital and responsive through multiple means within its purchase cycle.

  • Artificial intelligence
Companies use Artificial Intelligence to develop a strategic marketing plan. These technologies save time and resources by automating processes.

For example, we can create personalized messages and emails, employ solutions such as text and data analytics, which allow companies to categorize customers based on their behavior, and improve the customer experience through tools such as interactive chatbots within websites and apps.

  • Influencer Marketing
With influencer marketing, we can establish a relationship with influencers who have a similar audience to our company's target market to reach more potential customers or clients.

Although influencer marketing is used more in B2C contexts, now B2B marketers are taking advantage of this digital marketing strategy as well.

Industries collaborate with notable influencers to create content that caters to micro-segments and offers the public what they want through bespoke products and services.

  • Search Engine Optimization
Search engine optimization (SEO) and improving search engine positioning are vital in any strategy, whether for B2C or B2B.

Therefore, we must have a functional website that improves the user experience, defines generic keywords, and define the content for all stages of the sales process and the marketing process.