One of the major trends in B2B marketing is account-based marketing (ABM),
which is a way of targeting customers with personalized campaigns
based on the needs and attributes of each account.
ABM is governed by a list of pre-qualified prospect accounts
that are established by sending specifically personalized messages that differentiate companies from their competition by focusing on the needs of a select group of customers.
The integration between all customer communication platforms is what we call Omnichannel Marketing
, which has become increasingly popular.
Through this strategy, companies offer agile and close experiences
at each point of contact, making your company vital and responsive through multiple means within its purchase cycle.
Companies use Artificial Intelligence
to develop a strategic marketing plan. These technologies save time and resources by automating processes
For example, we can create personalized messages and emails, employ solutions such as text and data analytics, which allow companies to categorize customers based on their behavior, and improve the customer experience through tools such as interactive chatbots within websites and apps.