Big Data, Blockchain, Virtual, Augmented and Mixed Reality, Machine Learning, and the Internet of Things have been integrated to promote technological development and also Digital Marketing.
Fundamentally, the Internet of things and connected objects have come to generate an immense volume of information
and data exchange to be effectively linked to the lifestyle of users.
In marketing, the Internet of things has come to boost the user experience
by identifying consumer needs through their wearables or gadgets
to enhance the level of closeness and knowledge of the potential customer.
In addition, we can create calls to action that are not only limited to visual impact but also analyze habits and needs
to generate a conversion through a gesture or voice command.
Integrating data analytics into online and offline marketing departments and strategies, adding the analysis of the Internet of Things, will help us make more accurate decisions
to take advantage of opportunities and make a difference from competitors.We know that we can mark an immense competitive advantage using IoT devices because in this way we will know first-hand; the tastes, the habits, and even the customs and behaviors of the users.
And this valuable information can be used to personalize marketing strategies and offer increasingly satisfactory experiences to the user.