has gained ground and followers
as a tool for the future of marketing. It's already being used to bring to life 3D product catalogs, virtual fitting rooms, demos, games,
and more.Why has it been so successful in this area?
A marketing strategy based on Augmented Reality
provides the consumer with a different and original experience.
Through this technology, the company can combine reality with images and virtual objects with which customers interact in real-time
and recognize their potential. This new form of interaction allows a greater brand experience
and enhances creativity with virtual elements
This allows us to attract the attention of the consumer
and provide personalized, valuable content with greater originality.
The experience allows potential customers to see a product and interact with it before buying it so that they know its value, characteristics, and benefits and also witness the transparency of the company
.Other benefits of using Augmented Reality in Digital Marketing are:
- Differentiation from the competition. Despite being a Megatrend, few companies use Augmented Reality in their strategy, both because of its high costs and because of its concept, which is still under development. That is why all the companies that use it stand out from the competition for their originality and creativity.
- Increased visibility. Sending messages that arouse feelings in the audience is better with Augmented Reality because that way we also manage to surprise our clients.
- Custom image. Thanks to Augmented Reality we can further personalize the messages we send to our consumers.