Blockchain makes transactions much more transparent. Among the advantages of technology in referral marketing we find:
Blockchain transfers do not need intermediaries to check or approve the transaction data because they are stored and distributed in independent nodes
that record and validate them.
Therefore, transactions and data are safer and there are no failure points that compromise strategies.
Blockchain is a solution to solve the collection of data since it can keep them under control through a decentralized structure
. In this way, it will not be so easy to collect data from potential consumers, but they will voluntarily decide the type of advertising and content they want to see.
- Non-intrusive advertising
Many of the banner ads are intrusive and annoying. For this reason, creative solutions have been designed to modify how you interact with advertising, making customers owners of their data and their space.
Blockchain can go a step further to simplify complex licensing
an advertising campaign is essential in a Referral strategy. The target audience is segmented based on a series of variables such as their location, age, and interests, to provide adequate content that attracts the attention of all types of audiences.
With Blockchain, we will be able to have access to a personalized profile
that will provide the information.