Conversational marketing is a technique that allows virtual assistants such as chatbots
to hold conversations in real-time, to boost customer service
.The contribution to a Referral Marketing program is based on:Analyze information and get leads
A virtual assistant can collect the data requested by the system, converting new leads
for the company.Advise in the purchase processSegmenting
by demographic data, age, interests, etc., and making proposals to customers, is the task of a conversational agent.Reduce flow to the customer service center
Conversational systems help decongest support centers
by quickly responding to customer inquiries and applying tasks such as discounts and offers.Development of an online reputation
The prestige of a company has a lot to do with customer service. Precisely, one of the elements on which consumers base themselves to choose to stay with a company is the treatment of the public, with speed and efficiency.
A virtual assistant can manage all these interactions quickly and would improve the perception of customers towards the company.Improve online advertising
Online advertising has developed to high levels thanks to the appearance of conversational virtual agents.
An example of this is AdLingo
, a Google platform that allows you to add a conversational assistant to an advertisement. This solution develops user attention
and strengthens the relationship between brands and their potential customers.