4- Use customer retention strategies such as rewards, incentives, and discountsRewards are one of the elements that distinguish Referral Marketing
. When the user is rewarded for attracting his contacts, he also becomes loyal and stays with our company.
That is why we must establish customer retention strategies
such as discount offers on products or services or a free item with the purchase.
Also within loyalty programs
, we must devise rewards and incentives that are valuable to our users and do not harm the budget.5- Empower customersEmpowering customers
is key to an effective Referral Marketing program. Empowering them to actively participate in our company's decisions will help us direct the strategy according to their tastes and preferences.
To achieve this, we must interact and connect
with customers and share information about the business.
We can do this by blogging about the latest trends, news, and events related to the business, developing a newsletter, or using social media and storytelling to inspire the community with stories.6- Measure and track marketing tactics
Measuring the success of the campaign will help us know if we are on the right track and better understand our business, customers, and what works in the company.
There are several platforms for measuring social media metrics with free and paid plans. The best known are Hootsuite, Buffer, and Zoho.But the most popular social networks already have their built-in metrics, which allow us to track interaction, involvement, and other aspects related to our clients.
Let's not forget to follow the web statistics analytics
to track incoming links, unique visitors for various pages, and the breakdown of visitors by location.7- Automate and use CRM software to optimize Marketing
An automated CRM system
can manage mailings, and track metrics, among many other things that will help us save time to spend on other tasks and will also guarantee an additional return on investment.