promotes the connection between the brand and the potential consumers
, showing ads for products related to them.In other words, we receive content that responds to our needs, tastes, and interests, so we find it attractive and contributing.
Thanks to the analysis and processing of data
, the interests and commercial needs of a specific person are known, and based on this, specific advertising
is sent to them.
This way we will know that we send relevant and interesting advertising
to that potential customer of our brand, instead of wasting funds and manpower on invasive or out-of-context advertising.Programmatic advertising
gives us the possibility of personalizing ads through a system based on algorithms that establish matches
between the customer and potential customer data and the spaces available in the media.Although it seems like a complex process, in reality, it is extremely fast and efficient! In just moments we can predict the behavior of Internet users to know if our marketing campaign will give positive results.
Thus, programmatic advertising gives us the possibility of finding that "ideal client", through the analysis of data such as:
- Interests- Pleasures- Preferred time online- Connection devices- Age- Social position- Geographic location