- Employ Chatbots on the website
Chatbots are an artificial intelligence technique that can
mimic human conversation and answer the main questions of customers.
Creating
quality content is not just a task for
Artificial Intelligence, but goes hand in hand with personal creativity.
However,
automated techniques can tell us what content is attractive to our customers so we can personalize it.
Then we will generate
innovative material according to the tastes, interests, and needs of our users.
- Combine Artificial Intelligence and Digital Advertising
Automating the process of creating
ads and executing
campaigns will ensure that the goal is always based on our objectives.
We may employ applications such as
Ad Platforms and audience targeting.
- Use Big Data and automated analysis for campaigns
Big Data and the automated analysis of metrics allow us to obtain a
large collection of information from different channels such as tastes, demographic data, purchases, etc.
This information will help us make decisions and plan our
marketing strategy.- Use Artificial Intelligence to improve shipping times
The best time to send a campaign depends on the context of the company or brand.
But through
automated analysis, we can use algorithms to determine the best time to send emails and SMS and post on social networks.
- Improve the content of the campaigns
Email Marketing, SMS Marketing, and Social Media Marketing Campaigns can be automated and optimized to better manage:
- images
- promotions
- publications
- links