not only has historical fame, but every day seeks to launch more creative and original campaigns
that respond to today's social demands.
The Coca-Cola Company
is the world's largest beverage company, and yes, it uses automated data analytics
to drive new product development campaigns.
Its system collects and analyzes the data generated by its millions of followers on Facebook and Twitter, to know:
- how their products are perceived in different countries
- under what circumstances should they launch their campaign