Martech tools make it possible to unify marketing with technology to fundamentally encourage team communication to be quick and agile, organize tasks, set goals, and overcome mistakes.Types of Martech tools
There are many types of tools and technologies applied to marketing. Let's look at some of the most popular businesses today:
These platforms allow the creation of specific content through automated advertising technologies
such as RTB, or Native Ads
that drive resource optimization to gain effectiveness and profitability.
The purchase of digital advertising through different spaces is done through a bidding system and the objective is to provide adequate content
for potential customers.
Numerous software allows you to automate conversion and sales processes,
through customer segmentation, data integration, campaign management, and a fusion with technology, achieving great results.
Automation consists of the use of tools that reduce manual work and repetitive and routine tasks that reduce efficiency and precision
, automating marketing processes
- Tools to improve the Customer Experience
There are digital customer experience improvement tools
that help create, manage and measure customer experiences like chatbots
Software linked to Big Data for data analysis, web, and sales, among others, generates the possibility of attracting, capturing, retaining, and getting to know new customers and potential customers better.
- Tools for Content Management
The content management system or Content Management System (CMS)
, allows us to create and manage content on various platforms optimally.