- Boost trust and transparency by creating the Referral Program
A simple and transparent referral process
is essential to attracting new customers. We must build trust among our promoters so that they feel comfortable with the company and its products.
We must send them information
on how the referral process works, how the information they provide will be used, statistics and metrics so that they can analyze their progress.
- Choose valuable rewards for those promoters
Rewards and recognition help us improve the relationship with affiliates
, as well as keep them interested in sending more referrals.
Therefore, we must do an in-depth analysis of the best ways to reward our promoters.
Not only money, but we can also deliver rewards like:
- Opportunities for personal development
- Exclusive offers
- Free products or service upgrades
- A donation to one of your favorite charities.
If you want your customers to recommend you to their friends and family, then you must give them an unforgettable experience.
How do we improve the user experience?
- With direct attention to the user
- Incorporating the needs of customers and the success of the company
- Understanding the expectations and tastes of our users
- Loyalty to current customers
User experience is also critical to keeping current customers engaged with the brand.
This means that we can not only care about new prospects, but we must invest in ongoing experiences to retain customers.
We must provide them with value offers continuously through coupons, personalized content, etc. In addition, it is good to always thank them for their permanence and their fidelity.
There are many avenues of promotion to attract customers according to our brand personality.
We can provide clients with personalized content
that helps them understand the scope of our offering and request referral partnerships. For example, a review, a video testimonial from other customers, a podcast, etc.
These materials also have great potential on social media, to show what they can expect from our company.