Programmatic advertising or
programmatic buying is a term that encompasses the management of automated purchase of advertising space on the Internet.
In other words, through an automatic procedure for buying and selling advertising, advertisers pay so that their content is shown only to their target audience.As part of the
automation process that makes its way into Digital Marketing, programmatic advertising strengthens the
connection between the brand and the potential consumer, showing
ads for products related to him.
For example, many times we receive both by email, as associated with YouTube and other social media,
advertisements for products that we have been interested in or have searched for.
And it is that thanks to technology and
data processing, the
commercial interests of a specific person are detected, to send them specific advertising.
Programmatic advertising is an effective way to choose
quality content, in real-time, considering:
- Interests
- Pleasures
- Preferred time
- Devices
- Demographics