or programmatic buying
is a term that encompasses the management of automated purchase of advertising space on the Internet.In other words, through an automatic procedure for buying and selling advertising, advertisers pay so that their content is shown only to their target audience.
As part of the automation process
that makes its way into Digital Marketing, programmatic advertising strengthens the connection
between the brand and the potential consumer, showing ads
for products related to him.
For example, many times we receive both by email, as associated with YouTube and other social media, advertisements
for products that we have been interested in or have searched for.
And it is that thanks to technology and data processing
, the commercial interests
of a specific person are detected, to send them specific advertising.
Programmatic advertising is an effective way to choose quality content
, in real-time, considering:
- Preferred time