As we know, retaining customers can be more effective than finding new prospects.
However, let us remember that a satisfied customer is not the same as a loyal customer. We must promote strategies that ensure that customers stay with our company and make repeat purchases.
In addition, we must obtain their recommendations, to attract their friends and family as future clients.
What are the advantages of using customer loyalty strategies?
There are numerous advantages when implementing a customer loyalty strategy since a loyal audience will help us complement the work of the company in general.
Loyal customers are more reliable, more receptive to business news, and, above all, they frequently purchase our products and services.
Let’s see some benefits that a loyalty strategy brings:
- A loyal customer brings higher profits
A study of business operations in the United States showed that 40% of online shopping revenue comes from repeat, loyal customers who stay with businesses and return time and time.
- We save on resources
Thus, we capture new prospects without the need for large expenditures on advertising campaigns.
- Improve the reputation of the company
When a client recommends us, whether by posting on social media or by traditional word-of-mouth, they become an ambassador for our brand and help us grow.
In addition, the more loyal the customer, the less chance there will be that he will go with the competition.
Maintain a loyal audience
To maintain a loyal audience, we must take into account some tips that we must apply in the Digital Marketing strategy.
- Look for collaborations with other brands
We then propose a shared rewards plan to offer our customers a broader range of Rewards programs.
- Promote social responsibility
We must include social, political, and environmental aspects in our strategies to capture that audience and retain it.
That's why people are willing to exchange prizes for contributing to a good cause.
- Create a close and personalized communication
- Use a CRM
In addition, a CRM allows customer service to be promoted to other levels, through a constant analysis of their data and behaviors.
- Use measurement tools
To ensure that we are achieving the objective of customer loyalty, we must constantly measure specific objectives and metrics that help us know if we are fulfilling everything that we have set out to do.