7 Tips To Retain The Public With Content Marketing

Attracting and retaining customers is one of the goals that many companies set for themselves, to save on acquisition costs.

Content marketing is essential to gain the trust of users and create lasting long-term relationships. 

This process is known as loyalty in which a customer has positive feelings and/or behavior towards a brand.

Let's see what types of content help us retain customers:

• Videos

A creative and original video can increase conversions by 80 percent. It is an ideal medium both to provoke emotions and to convey information quickly and accurately.

Therefore, well-thought-out videos are a type of content that allows us to gain the trust of users and to show the values of the brand so that the public connects with them.

• Ebooks, quizzes, and visual reports

Ebooks and PDF reports are content that allows us to obtain audience data in exchange for downloading content. But they are also a great resource to help us build loyalty and attract potential customers.

• Consistent content

The content should be consistent in terms of messages and have a uniform style. And this applies to all aspects of branding, from a website to an ebook to a physical event.

Here are some tips to achieve loyalty:

• Analyze the customer life cycle and create content for all phases

As we explained, the brand must accompany the user with content adjusted to each phase of the purchase cycle to discern what content to offer.

Thus, we will know which formats and strategies are most appropriate to achieve customer loyalty.

• Create educational and valuable content

Developing content marketing strategies involves creating educational content that the customer values.

Analyzing the consumer and thinking about their needs are important steps when they come to your brand.

• Offer exclusive content

If you want to achieve customer loyalty, search for content themes based on keyword analysis to create exclusive content that only they can access: guides, tutorials, courses, and videos.

• Establish regular communication

Establish regular communication through a bulletin or newsletter. This is important to maintain contact over time and achieve customer loyalty.

We must thank them for their purchases, remind them of events and anniversaries and offer them exclusive offers, to keep us in their thoughts.

• Tell the story of your customers

Use storytelling. Make the buyers the protagonists of your texts, sharing their positive experiences with the purchase to attract other potential customers.

Publishing testimonials or interviews is a sign that you listen to your customers and also reinforces in readers the feeling of having made the right purchase.

The contents, in the form of articles or communications with experiences, are usually the most effective in generating repeat purchases. An example is an interview with a customer who recounts his experience with a new product.

• Personalize your content

Customize the contents to adjust them to the characteristics of the buyer. Share with your customers the answers to their preferences and wishes.

The content not only attracts but also builds loyalty and these actions are intended to transform customers into ambassadors of the brand or the company.