10 Curiosities Of The World Of Digital Marketing That Many Do Not Know

Despite being an area as old as society itself, the fact is that marketing is a changing phenomenon. In this article, we will tell you some curiosities about Digital Marketing.

If we talk specifically about Digital Marketing, we focus on a universe that unites advertising and technology full of creativity, subtlety, and even art.

Its development has increased with the arrival of mobile applications, which is why companies are increasingly seeking to create the best digital strategies that attract the attention of users.

The digital age has been defined for the use of Marketing, which is not exempt from curious details that continue to surprise many.

Here we propose 10 curiosities of the world of Digital Marketing that many are unaware of:

1. The most visited websites in the world are: Google, YouTube, Facebook, Twitter, Instagram, Wikipedia, Baidu, Yahoo, and Yandex
Although some are well known, such as Google and the social networks Facebook, Twitter, and Instagram, few are aware that Yandex is also a widely used web browser in various regions of the world and Baidu is a Chinese language search engine that has its headquarters in Beijing.

2. Video is the king format of Digital Marketing
Most brands are already using video in their content strategy, such as digital advertising on YouTube. The fact is that a video generates much more interaction with the target audience, which is why more and more creative videos are used to try to attract customers.

3. Only 5 seconds is the average time we have to capture the attention of a receiver in digital media.
Today's digital content must be highly engaging because recipients quickly scroll through posts on mobile and don't pay attention for more than 5 seconds.

4. 7% of the American population has never heard of Facebook
Although it may seem strange to us, there are still many people who do not know the social network with the greatest reach, due to issues such as disconnection, the aging population, and even the country of residence.

5. Most of the food in advertising is not edible
As you read it, most of the food we see in advertising photos or videos on social media has been transformed into non-consumable items to make it look more attractive.

6. Twttr was the initial name of Twitter
The social media was born in 2006 as an internal Odeo service. The project went by various names (Twiiit, Twich, Stat.us), but Noah Glass ultimately chose 'Twttr', which mimicked a bird's trill.

7. In 2013 the Amazon page was down for about 50 minutes, in that time it is estimated that it lost more than 5 million dollars
Sales on Amazon are counted by seconds, so just one minute of downtime represents a huge loss for the company.

8. In the photos of Apple products it is always 9 in the morning and 41 minutes.
The reason is that the presentations of the brand always start at 9, while the star product is presented about 40 minutes later.

9. The use of GIFs increased due to the COVID-19 pandemic
The company GIPHY has stated that during March 2020 there was a 33% increase in the use of GIFs, including a 30% increase in GIF searches for "I love you", "I miss you" and "you can handle this".

10. Influencer content beats brand content
According to a Business2Community content marketing study, 60% of marketers say that influencer content performs better than brand content, due to social recognition. In addition, 70% believe that Instagram is the most effective channel to carry out influencer marketing campaigns.