Knowing Genius Referrals. How To Develop A Referral Marketing Strategy On Thanksgiving Day?

The inclusive and traditional character is the hallmark of the Thanksgiving celebration.

On this date, traditions and principles are universal, regardless of culture: family, food, and gratitude above all else.

The celebration of Thanksgiving is not associated with any religion nor is it linked to any patriotic tradition.

However, it is the magnet that unites all Americans, as it is one of the most important holidays in the United States and represents the union of thousands of families throughout that country.

But in addition to being a very special date for Americans, Thanksgiving is one of the most important sales opportunities for the last quarter of the year.

And fundamentally, Digital Marketing and E-commerce show sales of more than 4 billion dollars, not counting Black Friday sales that take place the next day.

Digital Marketing and Thanksgiving Strategies

Companies must have a consolidated strategy to be able to take advantage of these dates such as Thanksgiving and Black Friday.

Let’s see some elements to include in our Digital Marketing

Power Email Marketing

Email marketing is one of the most used alternatives to reach a huge number of users with mobile devices on Thanksgiving.

Unlike paid advertising, prices do not fluctuate based on market demand, allowing for fixed operating expenses that can be more accurately calculated, projected, and budgeted for.

Employ chatbots

The chatbot is an Artificial Intelligence tool that can boost customer service. A chatbot answers the messages that are sent to a list of contacts on Facebook Messenger or other systems such as Telegram.

A chat management system that allows us to automate responses and also send mass chats guarantees a 24/7 response that customers will appreciate.

Boost Content Marketing

It is not enough to have the right tools, it is also important to know how to use content in a marketing strategy.

At Thanksgiving we should emphasize the following emotions and ideas:

Family. We can relate this idea to a product or service, making your prospects or clients feel like they belong to a community, that more than a group of clients, they are a family.
Gratitude. You must send a message thanking them for the business relationship you have and for having spent this time together.
Fidelity. A video remembering family or a message from "the old days" will be ideal to reach the heart of your prospects or clients.

Genius Referrals. Loyalty and referrals on Thanksgiving

Attracting and retaining customers is one of the Referral marketing objectives that many companies set for Thanksgiving, to retain the audience and save on acquisition costs.

At Genius Referrals, we know that to earn users' trust this Thanksgiving and create lasting, long-term relationships, referral marketing is essential.

And it is that we can put into practice the strategy known as loyalty, the loyalty in which a client has positive feelings and/or behavior towards a brand.

Let's see what referral strategies we can promote on Thanksgiving:

Create emotional and valuable content

To promote a referral strategy, we must develop content marketing strategies to create emotional content that the customer values.

Analyze the consumer and think about how to approach their preferences and needs on Thanksgiving.

Establish regular communication

Establish regular communication through email, SMS, or social media to thank your customers on Thanksgiving. This is important to maintain contact and achieve customer loyalty on these extremely important dates.

We must thank them for their purchases, remind them of the importance of their presence and offer them exclusive offers, to keep us in their thoughts.

Tell the story of your customers

Use storytelling on Thanksgiving. Make buyers the protagonists of your texts, share their experiences, publishing testimonials or interviews to retain the audience.

Personalize your content

Customize the contents to adjust them to the characteristics of the festivities. Share with your customers the answers to their preferences and wishes.

Thanksgiving content not only attracts but also builds loyalty and these actions are intended to transform customers into ambassadors of the brand or company.

At Genius, we empower loyalty on Thanksgiving

Genius Referrals' automated referral programs are instrumental in achieving customer satisfaction.

If we manage to satisfy the customer with our products or services, it means that we have solved a need, so that this customer is likely to buy from the company or business again.

Statistics indicate that the rewards and loyalty points of our programs are some of the aspects most valued by users.

Genius includes:

- Thank You Items
Thank-you campaigns from e-mails from the company saying thanks for a certain purchase, boost our customer service to high levels.

- Personalized Marketing
Using technologies and CRM, we can analyze data and understand customers to offer personalized actions and messages.

Thus, we promote personalized content to win customer loyalty.

- Email marketing
Email marketing and regular communications with customers, reminding them that they are in our thoughts, complement our loyalty campaigns.