5 Essential Tips To Do Digital Marketing On Thanksgiving

Thanksgiving Day is one of the most important dates on the American calendar.

Its tradition dates back to the year 1621 when the Plymouth colonists and the Wampanoag shared an autumn harvest feast that is acknowledged today as one of the first Thanksgiving celebrations in the colonies.

Thanksgiving Day was celebrated on different dates in the fall according to the states, and its proclamation as a US national holiday to be celebrated on the last Thursday of each November is due to Abraham Lincoln in 1863, during the Civil War.

Unlike Christmas, Thanksgiving Day has a transversal character to all the religions in the country, as it is celebrated by Christians of all tendencies, Jews, Muslims, secular, or atheists.

How is Thanksgiving celebrated?

Thanksgiving is the time for family reunions and dinners with loved ones. Even families usually also invite those who for professional or personal reasons are alone, so that they do not spend that important day in solitude.

There is usually a late afternoon meal that includes a roast turkey, accompanied by mashed potatoes, lingonberry sauce, and pumpkin pie.

The day after Thanksgiving is Black Friday, the day stores announce generous discounts both in-store and online.

Thanksgiving and Digital Marketing

The beginning of the Thanksgiving festivities means the beginning of busy months of work, since, with these dates, important events such as Black Friday and Cyber Monday come, as well as the organization of their respective Digital Marketing campaigns.

These types of campaigns are essential to achieve customer loyalty, as they allow us to thank them for staying, celebrate with them, generate engagement with users, gain recognition, and visibility and sell our products/services through a variety of strategies.

Thanksgiving is a tradition, so coming up with a digital strategy will be a great opportunity to connect with customers.

Let's see 5 Essential Tips to do Digital Marketing on Thanksgiving

Post-Thanksgiving Related Content

Some businesses do not find a relationship between what they sell and the holiday, but it is always possible to find the connection, with a lot of creativity.

Thanks to Loyal Customers

As we said, Thanksgiving is the best opportunity to thank those loyal customers who have stayed with us.

We can do it through personalized email marketing with a message from the company, a discount coupon, or even with a small special gift with the purchase.

Create an exclusive communication channel

To thank customers we can create a special communication channel for them so that they can have advice all the time.

These channels can be created in Telegram or Whatsapp, for example, using chatbots that will help us manage responses.

Special sales

To thank customers, we can also invite them to subscribe to a special Newsletter with offers, promotions, and surprises where the company's most important announcements are sent to their email every month.

Promotions can also include special discounts, 2X1 promotions, referral marketing strategies, and thank you letters.

Promote Email Marketing

The Email Marketing campaign must be personalized to stir the feelings of the customer. We use a short but sincere text that reaches our users and makes them feel unique.