What Is Omnichannel Marketing? 5 Advantages To Improve The User Experience
Improving the customer experience is the basis of any current Marketing strategy, always addressing the needs and tastes of users to create more attractive products.
Omnichannel Marketing is a strategy that aims to unite different communication channels at the same time to improve the user experience.
And that is why it is one of the facilities that most companies promote to improve their results.
In fact, according to statistics, more than 80% of consumers believe that brands should do more to offer an omnichannel shopping experience. But what exactly is omnichannel marketing?
Omnichannel marketing is a strategy that comes to boost the customer experience, uniting the strengths of each of the media in which our company is present to increase interaction and customer service.
It is a strategy to integrate the actions of various channels, such as physical and virtual stores, telephone, chat, social networks, and blogs, among others.
These media can be traditional social networks, such as Instagram and Facebook, which can be added to artificial intelligence tools such as chatbots and automation facilities such as emailing and websites or even actions in the physical stores themselves.
In other words, omnichannel involves using platforms to unite the online and offline environment, allowing the customer to see the exact address of the store, as well as updated information on stocks, opening hours, etc. How to improve the user experience with omnichannel marketing?
We must know that omnichannel marketing must be applied in the different stages that the client goes through when interacting with a Marketing strategy.
It must always be accompanied by a strategy that maintains contact throughout the sales process and the consumer's life cycle.
Omnichannel marketing aims to ensure integration and communication between all platforms, applications, social networks, and physical or online stores.
Here are some examples of how this strategy works:
Test using Artificial Intelligence techniques and even buy products online to pick them up in the physical store.
Receive discounts and exclusive offers through applications that direct them to physical stores
Investigate the express delivery of order;
Receive personalized services such as contacts and reminders via email
Advantages of omnichannel marketing
Optimizing the user experience is the ultimate goal of any omnichannel marketing strategy.
It must always be among the priorities of companies that value service and interaction with their consumers.
Among the many advantages of this strategy are:
Respect customer preferences: With omnichannel, you let your customers choose where they want to start or have a conversation.
Provide personalized service: Personalized customer service and sales play an important role in attracting and earning the trust of customers.
Understand consumers better: With good data analysis, we can increase conversion rates by knowing the customer better.
Boosting the brand image: the standardization of communication channels improves the brand image as a whole.
Reduce costs: Last but not least, omnichannel marketing allows you to reduce business costs, making each new acquisition cheaper.