Marketing automation is a trend that involves numerous actions automatically that manage to optimize strategies
Do you need help automating your program? Join Genius
Marketing automation could be defined as the set of tools that help a marketing agency to execute strategies in an automated way, only through technologies and without the intervention of workers.
Thanks to these tools, many actions, such as sending emails, data analysis, or content generation, are carried out automatically without the need to overload workers with complex and difficult tasks.
Thus, marketers can focus on other, more creative tasks that do require their involvement.
However, it is human intervention that starts this automation to plan actions and then define the steps to follow in each of these tools. However, once automation is activated, the actions trigger on their own.
Advantages of automating a digital strategy
Marketing automation allows you to increase the capture of leads, conversions, and finally, income, thanks to the fact that these technologies allow you to focus human knowledge on the creation of innovative strategies.
These are some examples of digital marketing automation that guarantee a better development of digital strategies:
Automated email marketing
Automated email marketing platforms allow you to send welcome emails that can help make a good first impression on new customers.Likewise, these personalized emails can boost the display of services and highlight some of the most visited content, while offering our customers valuable content.
Customer Support
Surely you have entered a website where you have been accompanied by a small digital assistant that appears on your screen. And it is that customer service is one of the areas that has benefited from the appearance of chatbots and Artificial Intelligence.Chatbots facilitate customer service through the web at any time of the day. Answering frequently asked questions and managing queries simultaneously are some of its advantages.
Purchase evaluation
Every time a customer makes a purchase, we must interact with him, and we can leave this to automated strategies. We can make a purchase summary email or have it display a small questionnaire to assess the purchase, ask for a review or promote cross-selling.Omnichannel strategy
Let's complement the actions through automation and unite the options offered by the different channels. For example, before a campaign is activated by email, we can schedule an SMS with a reminder of the promotion when there are only 48 hours left to finish.
Automate a referral program?
Automating digital marketing is a key issue for referral marketing if we want to optimize human resources and also business management to gain more and better referrals.
Numerous platforms enable digital marketing automation, and they fit all business needs and budgets.
Platforms for automated digital marketing are based on software that will execute all the tasks associated with digital marketing strategies in a faster and more efficient way.
Most companies need to manage referrals and use software to build an affiliate network and manage referral bonuses transaction by transaction.
We know that referral and affiliate marketing are similar in execution but a bit different in concept. In the case of referral marketing, you are asking existing customers to contact their established networks. On the other hand, affiliates operate solely for the financial benefit of sending you sales.
If both are appropriate for the client's business, an automated program is needed to handle the strategies better.
Knowing Genius Referrals. Why automate Referral Marketing?
Referral Marketing is a strategy that requires a lot of automation and optimization of the digital universe.
Genius Referrals creates automated programs that will allow you to maintain excellent interaction with the audience and take care of the dissemination on social networks and reminders via SMS and email.
At www.geniusreferrals.com you will find all the information about our programs that involve customer service and take care of the elements of rapid response to queries, opinions, and comments.
What techniques do Genius Referrals apply to ensure a smooth implementation of the referral program?
The automated digital marketing techniques that can be carried out by automated software, such as those offered by Genius Referrals are:
- Creation of personalized content
- Landing Pages
- Email Marketing (sending emails)
- Lead Nurturing (interaction with potential customers to make a purchase)
- Social Media Marketing (planning, programming, and publication of content on social networks)
- Marketing Analytics (Using the metrics)
- Marketing Automation (Email Sequence Automation)
- SEO (search engine optimization)
On our platforms, customers can check the content included in automated referral marketing, such as personalized and relevant content, all in the interest of retaining the public and converting them into our promoters.
This way, we will obtain referrals and contacts of our clients.
Remember that through marketing automation, we can generate more income and obtain greater ROI.