Ready For Halloween? What Are The Best Digital Marketing Strategies On These Dates?
Every October 31 we celebrate Halloween, a tradition that little by little has been spreading, and, nowadays, it is celebrated in multiple non-Anglo countries, such as Spain, Argentina, and other nations of the Latin American continent.
Halloween is the contraction of All Hallow's Eve, that is, All Saint's Eve, and it is a festival of Celtic origin that began to be celebrated traditionally in countries such as Canada, the United States, Ireland, or the United Kingdom.
In the beginning, Halloween celebrated Samhain, an ancient Celtic holiday from the pagan period before conversion to Christianity, in which the new year was welcomed. Its literal meaning is "end of summer".
It is believed that the use of costumes and masks that characterized this festivity was due to the need to drive away evil spirits. The objective was precisely to adopt the appearance of an evil spirit to avoid being harmed.
It is said that one of these entities was the dreaded jack-o'-lantern, a spirit that visited villages and towns, knocked on doors, and gave a choice between trick or treat.
The best thing was to agree with him, otherwise, he would use his powers to curse the house and all those who lived in it. The curses of the jack-o'-lantern could make the family sick, the cattle die, or even the house catch fire.
Hence the phrase "trick or treat", a characteristic of Halloween. Best marketing strategies for Halloween
Every year, thousands of companies seek to promote the most creative marketing strategies for Halloween.
Costumes, decorations, offers, and terrifying contests are characteristic of Digital Marketing. Companies promote their services with hints of terror, which provide excellent feedback.
However, being such a popular holiday, it is necessary to innovate and create never-before-seen digital strategies, to surprise the public and provide a better customer experience.
The objective of digital marketing strategies for Halloween must be based primarily on the context in which our brand operates.
Let's look at some of the most popular:
Interactive games
Elements that attract attention and, above all, allow interaction, such as thematic tests or questionnaires, are an excellent way to attract new customers.
To do them, we just have to design a small questionnaire of simple questions about favorite characters, gifts, etc.
Another option is to measure how knowledgeable people are about Halloween. We must not forget to relate it to what our company promotes.
Storytelling linked to Halloween
Sharing stories and thematic publications will help us sell specific products and attract new customers.
During Halloween, we can publish posts with horror stories that are very interesting, especially if they are combined with videos or images, it is a striking and interactive style.
Contests
To create a contest we only have to choose the product or service that we want to promote, giving it a terrifying touch to attract followers Famous Halloween Strategies
Every year, brands create more attractive and innovative marketing campaigns for Halloween to make an impact on the most important special dates of the year.
Let's see some of the most outstanding online marketing actions of recent years.
Flips and its scary phrase contest
With the contest "Get the scariest hidden phrase in this Flips terror world", the most popular cereal company in Venezuela decided to reward its followers on Instagram for this Halloween, inviting them to discover a phrase hidden in a carousel-like image.
Winners received a special edition #FlipsTwist box.
Facebook and its horror filters
How to forget that Facebook popularized a series of filters and stickers that allowed people to play at being a vampire, a zombie, a bat, or any other horror character when using Facebook Live or simply to post statuses.