Halloween is the contraction of All Hallow's Eve, that is, All Saint's Eve, and it is a festival of Celtic origin that began to be celebrated traditionally in countries
such as Canada, the United States, Ireland, or the United Kingdom.
In the beginning, Halloween celebrated Samhain, an ancient Celtic holiday from the pagan period before conversion to Christianity, in which the new year was welcomed. Its literal meaning is "end of summer".
It is believed that the use of costumes and masks that characterized this festivity was due to the need to drive away evil spirits. The objective was precisely to adopt the appearance of an evil spirit to avoid being harmed.
It is said that one of these entities was the dreaded jack-o'-lantern, a spirit that visited villages and towns, knocked on doors, and gave a choice between trick or treat.
The best thing was to agree with him, otherwise, he would use his powers to curse the house and all those who lived in it. The curses of the jack-o'-lantern could make the family sick, the cattle die, or even the house catch fire.
Hence the phrase "trick or treat", a characteristic of Halloween.
Best marketing strategies for Halloween
Every year, thousands of companies seek to promote the most creative marketing strategies for Halloween.
Costumes, decorations, offers, and terrifying contests are characteristic of Digital Marketing. Companies promote their services with hints of terror, which provide excellent feedback.
However, being such a popular holiday, it is necessary to innovate and create never-before-seen digital strategies, to surprise the public and provide a better customer experience.
The objective of digital marketing strategies for Halloween must be based primarily on the context in which our brand operates.
Let's look at some of the most popular:
- Interactive games
To do them, we just have to design a small questionnaire of simple questions about favorite characters, gifts, etc.
Another option is to measure how knowledgeable people are about Halloween. We must not forget to relate it to what our company promotes.
- Storytelling linked to Halloween
During Halloween, we can publish posts with horror stories that are very interesting, especially if they are combined with videos or images, it is a striking and interactive style.
- Contests
Famous Halloween Strategies
Every year, brands create more attractive and innovative marketing campaigns for Halloween to make an impact on the most important special dates of the year.
Let's see some of the most outstanding online marketing actions of recent years.
- Flips and its scary phrase contest
Winners received a special edition #FlipsTwist box.
- Facebook and its horror filters
Halloween.