This date has become the preview of Christmas, as many people advance purchases to save money and get cheap products.

But what is Black Friday?
It is an event held annually featuring offers and great discounts for a few limited days. The goal is to boost purchases and boost business.
Black Friday marks the beginning of the Christmas season, as people start shopping for gifts at more affordable prices.
Although its greatest popularity is in America, this date has been spreading to the rest of the world, like many other traditions.
And thanks to the rise of e-commerce, Black Friday is also used by brands, that prepare conditions for this event long before its arrival.
Black Friday takes place after Thanksgiving, which is celebrated in the United States on the fourth Thursday of November.


Black Friday, E-Commerce, and Digital Marketing
Marketing strategies on Black Friday are a great opportunity to increase sales for the year, especially in these times characterized by the rise of digital technologies and E-Commerce.
To retain the audience and grow in profitability, we must consider various strategies for Black Friday, the day on which all the companies in the market launch great sales to attract their most loyal customers.
But how to succeed in a digital strategy on Black Friday?
We propose some of the best Digital Marketing and sales strategies that we can put into practice this Black Friday:
- Launch new offers
We can offer juicy discounts and promote the initiative in all media to achieve a good sales volume.
- Offer rewards
- Lean on email marketing
- Boost interaction on social media
We must start publishing a week before the official date of Black Friday and approach the public with surveys about offers, products, etc.