What Have Been The Best Digital Marketing Strategies On Halloween?

Halloween is celebrated on the night of October 31 mainly in the Anglo world: United States, Canada, Ireland, and the United Kingdom.

But today, touches of tradition intermingle with the cultures of many countries, so the celebration has reached many parts of the world.

It is one of the most important nights for Americans and Canadians whose children take to the streets dressed as ghosts, goblins, and demons, to ask for sweets and treats from their neighbors and perform the famous "Trick or Treat".

And every year, brands prepare their best marketing strategy to dazzle all their customers and followers with attractive and innovative elements.

Regardless of the beliefs that are built around this celebration, there will always be those who are willing to organize everything in advance for "Halloween".

And the big companies take advantage of it to carry out promotions to impressive strategies.

How to succeed in Digital Marketing on Halloween?

Every year, thousands of companies seek to promote the most creative marketing strategies for Halloween.

Costumes, decorations, offers, and terrifying contests are characteristic of Digital Marketing, as companies promote their services with drops of terror, which provide excellent receptivity.

However, being such a popular holiday, it is necessary to innovate and create digital strategies never seen before, to surprise the public and provide a better customer experience.

Some of the most popular digital alternatives are:

Interactive games

Elements that attract attention and above all, allow interaction.

Storytelling linked to Halloween

Sharing stories and thematic publications will help us sell specific products and attract new customers.
During Halloween, we can publish posts with horror stories that are very interesting.

Contests

To create a contest we only have to choose the product or service that we want to promote, giving it a terrifying touch to attract followers

For that reason, we propose 5 of the most popular ideas of all time for Halloween marketing:

Doritos and the scariest packing.

Doritos decided to use a very creative and original packing strategy for its 2017 Halloween campaign, which it revealed on its Twitter account.

Its special edition called "Devil's Roulette" (Ruleta del Diablo, in Spanish) showed a new version of its terrifying packaging that could only be seen in the dark.

#RuletadelDiablo was a trend on social media.

Flips and its scary phrase

With the contest "Get the scariest hidden phrase in this world of terror Flips", the most popular cereal company in Venezuela decided to reward its followers on Instagram.

They had to discover a phrase hidden in a carousel-like image.

The post garnered over a thousand comments, millions of reactions, and the winners received a special edition #FlipsTwistbox.

Facebook face filters

Facebook also did it last year, granting its users a series of filters and stickers that allowed people to play at being a vampire, a zombie, a bat, or any other horror character, when using Facebook Live or simply to post state.

Fanta: 13th floor

Fanta undertook a Halloween campaign for us through a 3D virtual experience in which we could immerse ourselves in our mobiles. If we had virtual reality goggles, we could see them with our mobile calmly.

In the experience, we lived the passage of a terrifying building until we reached the 13th floor.

Pompeii brand and its Halloween Marketing

Sneaker brand Pompeii brand had one of the best Halloween marketing ideas. It is something that, at first, may seem simple, but it got a lot of repercussions and very good results.

In this company, they had Tobias, an animated sausage who disappeared a few years ago. It was kind of like a recurring pet. To bring Tobias back to the mark, they decided to turn it into one of the terrifying monsters who come back for revenge.

If you visited the Pompeii brand page once, Tobias could appear on any other website in the form of a banner and, if you found it, you would have Halloween discounts.