We should know that the term emerging technology (ET) has been frequently used by engineering professionals and academics referring to cloud computing, ambient intelligence, virtual reality, and social networking websites.
The list of top emerging technologies contains inspiring breakthroughs related to the environment, health, infrastructure, and connectivity.
Among them are:
- Crops that produce their fertilizer.
- Diagnose diseases through the air.
- Manufacture of pharmaceutical products.
- Wireless signal power.
- Biomarker devices go wireless.
- Houses printed with 3D materials.
Martech: Embracing New Alternatives
Surely you have already heard about artificial intelligence, augmented reality, and other emerging technologies, which are not only innovating but also transforming digital marketing.
We want to describe 3 key technologies that are revolutionizing digital marketing strategies:
1.- Artificial Intelligence.
Artificial intelligence is essential for the creation of content within digital marketing, facilitating complex tasks and analysis.
For example:
- In the Generation of natural languages: this technology has been used to process computerized information and convert it into texts that arouse the interest of the audience.
- In Content Creation: AI predictive analytics can anticipate people's reactions, helping the content creator generate topics that are relevant to their audience and help them get better performance from their marketing campaigns
2.- Big data.
Big data allows deep analysis of large amounts of information that are impossible to process by traditional means.
This allows:
- Personalize marketing strategies: the data offers us the possibility of learning more about our clients and this helps us to develop communication strategies adapted to the tastes and preferences of our audience.
- Segment the audience: with the large amount of information that this technology offers us, we can segment the audience in our marketing strategy and apply changes on the fly.
3.- Voice assistants.
Voice assistants have transformed the way companies interact with their customers by achieving:
- Increased traffic to our website: voice assistants currently tell the user to go to the brand's website.
- New forms of advertising: another advantage of voice assistants is that it gives us another alternative to advertising our brand through voice announcements. This functionality can be integrated into the questions that are asked of the attendee.