Genius Referrals
 

HOW TO SET UP LEVELS IN YOUR CAMPAIGN TO ADD MULTILEVEL MARKETING (MLM) TO YOUR REFERRAL PROGRAM

MLM it's been around for a long time, and it's been used for companies to create affiliation schemes to reward indirect advocates. At Genius Referral, we provide one of the most advanced technologies for creating Multilevel Marketing. MLM can be set up on your campaign under the 'Multilevel' tab.

Heads up
Multilevel Marketing is an optional section in your referral campaigns.
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On the MLM incentive model, every time a direct advocate receives a bonus, the indirect advocates receive a bonus as well. The following image shows how this model works.

How does it work?

As you can see in the image, when the Referral converts, the direct advocate receives a bonus, and the indirect advocates also receive a reward. Please see an example here of how to set up multiple levels.
To set up a new multilevel in Genius Referrals go to your account, click to edit your campaign, go to the 'Multilevel' tab and click on the 'New multilevel' button.

Where do I set up new Multilevel Marketing?

When setting up a new multilevel, the first thing to configure is the bonus calculation. You must decide how to calculate the bonus to give to the indirect advocate. The calculation can be based on a fixed or a percentage amount.

Bonus Calculation

Use the fixed calculation method when you want to give to an indirect advocate (advocate level x) a fixed bonus value once the direct advocate receives a bonus.

Fixed Type

Let's say that you have the following referral program campaign: 'Direct advocates receive $10 per each qualified referral, and indirect advocates receive $5 once direct advocate receives a bonus'. And that John refers Matt, Matt refers Anne, and Anne signs up on your website and completes a purchase.

In this scenario, John is the indirect advocate; Matt is the direct advocate and Anne is the referral. When Anne completes a purchase, Matt receives $10, and John receives $5.

Example of fixed type

example of multilevel marketing or pyramid schemes
setting up a fixed multilevel on your referral program
Use the percentage calculation method, when you want to give an indirect advocate a variable bonus value that depends on the bonus value that the direct advocate has received.

Percentage Type

Let's say that you have the following referral program campaign: 'Direct advocates receive $10 per each qualified referral, and indirect advocates receive 10% of direct advocate's bonus'. And that John refers Matt, Matt refers Anne, and Anne signs up on your website and completes a purchase.

In this scenario, John is the indirect advocate; Matt is the direct advocate and Anne is the referral. When Anne completes a purchase, Matt receives $10, and John wins $1 (10% of $10).

Example of percentage type

setting up multilevel percentage based on your refer and earn program
Additionally, you can add to a threshold to limit the total aggregated amount of bonuses that the indirect advocate can receive in a multilevel.

Threshold Value

Let's say that you have the following referral program campaign: 'Direct advocates receive $10 per each qualified referral, and indirect advocates receive $5 once direct advocate receives a bonus'. And that John refers Matt, Matt refers Anne, and Anne signs up on your website and completes a purchase.

In this scenario, John is the indirect advocate; Matt is the direct advocate and Anne is the referral. When Anne completes a purchase, Matt receives $10, and John wins $5. John will continue to receive $5 bonuses up to $300.

Additionally, you can add to a threshold to limit the total aggregated amount of bonuses that the indirect advocate can receive in a multilevel.

Example for the threshold value

setting up multilevel percentage based on your refer and earn program
You can create multiple levels to regards several levels of indirect advocates. The following image shows an example of a three levels campaign.

Creating Multiple levels on your referral campaign

Multilevel Marketing Incentive Model Example
As you can see in the image, we have 3 levels:

  • On level 1: the indirect advocate receives $5, every time a direct advocate receives a bonus.
  • On level 2: the indirect advocate receives $3 every time a direct advocate receives a bonus.
  • On level 3: the indirect advocate receives 1% of the bonus value that the direct advocate has received.

The previous multilevel will look like the following image.

List of multilevel on your referral program campaign
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